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Burma-Shave

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Burma Shave signs are a form of advertising that Rose Rita and Mrs. Zimmermann observe on their drive to Petoskey, Michigan (The Letter, the Witch, and the Ring, 28).

On the deserted drive to Mooselookmeguntic Lodge, Professor Childermass and Father Higgins pass a stretch of Burma Shave signs that looked weathered and abandoned (The Bell, the Book, and the Spellbinder, 134).

Inspiration

Burma-Shave was an American brand of brush-less shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs.  Typically, six consecutive small, red-and-white signs would be posted along the edge of highways, spaced for sequential reading by passing motorists. The last sign was almost always the name of the product.  Burma-Shave was introduced in 1925 and at its peak was the second-highest-selling brush-less shaving cream in the United States. Sales declined in the 1950s, and in 1963 the company was sold[1].

Reference

  1. Wikipedia: Burma-Shave

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