On the deserted drive to Mooselookmeguntic Lodge, Professor Childermass and Father Higgins pass a stretch of Burma Shave signs that looked weathered and abandoned (The Bell, the Book, and the Spellbinder, 134).
Burma-Shave was an American brand of brush-less shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small sequential highway roadside signs. Typically, six consecutive small, red-and-white signs would be posted along the edge of highways, spaced for sequential reading by passing motorists. The last sign was almost always the name of the product. Burma-Shave was introduced in 1925 and at its peak was the second-highest-selling brush-less shaving cream in the United States. Sales declined in the 1950s, and in 1963 the company was sold.